THE AFTER HOURS SIDE OF FOOTBALL

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The Switch

 

The Switch was a sub-platform I co-created with the 90min content team, designed to explore the lifestyle side of football culture from fashion and music to art.I took the lead on the visual identity, designing the logo, building a suite of social templates, and creating a style guide to keep the look consistent. I also oversaw the platform’s ongoing design direction, ensuring every asset matched its bold, culture-driven tone.

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June 2021

Creative Lead, Art direction, Graphic & Motion Designer