72-HOUR COUNTDOWN

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Sure

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For 72 hours, Sure took over 90min’s social platforms to promote their new Advanced Protection deodorant. We responded with a creative concept: showcasing 72 iconic moments in football history, one posted every hour across Instagram and Twitter. To maximise reach, the campaign

was supported by custom interscrollers, MPUs, and site skins on 90min.com, creating a fully immersive brand takeover.

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May 2020

Graphic & Motion Designer