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SILI !

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Sili

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I led the full rebrand of Sili, Emma Larkin’s jewellery label known for its lightweight silicone earrings. As the brand began introducing recycled materials sourced from Glasgow factories, it needed a fresh identity to appeal to a wider UK audience.

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Taking creative lead, I developed a playful new visual identity, designed and built a Shopify store, created bold packaging, and set up engaging social media channels. My goal was to capture the brand’s fun personality while positioning it for growth in a new market.

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​​May 2025

Art direction, Graphic & Motion Design